Brilli is a science-backed lighting company designing bulbs that align with natural biological rhythms to improve sleep, energy, mood, and overall well-being. While the brand had found early success selling direct-to-consumer, Brilli was preparing to enter brick-and-mortar retail across the U.S.—a shift that required more than just shelf-ready packaging. La Visual was brought on to help reorient Brilli as a differentiated wellness brand within the highly commoditized lighting category, translating its science-forward mission into packaging that could stand out on crowded retail shelves. Midway through the project, Brilli determined that the new visual direction represented too significant a departure from their previous packaging to gain full internal consensus. The work produced by La Visual ultimately became a catalyst—helping the brand explore alternate paths forward while clarifying what differentiation could look like at retail. We respect that decision and applaud Brilli for taking a thoughtful approach as they continue their journey into brick-and-mortar environments.