On 01/11/2019, Spire’s members and staff came together to create the gift of a Brand identity for an organization doing good in the world. Gamebreakers Academy, exists to mentor and inspire young men to build lives that defy expectations through academics, athletics, and mentorship and was in desperate need for a brand. Over the span of 12 hours, we spoke with their founder, learned about the company’s values and built a visual system that helped Gamebreakers have a visual presence on the market.
The Identity itself was constructed from the concept of coming from broken homes. Kevin, the founder and Chaplain of the LA Rams, spoke at length about how many of the young men come from poverty and broken homes. The participants of the program are often written off and considered destined for a life of crime and drugs, but Gamebreakers Academy exists to break that cycle. By breaking the “G” in the logo we created a unique and striking identity that can be easily applied to both print and digital collateral.
ROLE: Art Direction, Graphic Designer, Facilitator
DUTIES PERFORMED: Identity, Branding, Strategy, Positioning, System Development